Self Affirmation

Self-affirmation theory is a psychological theory that focuses on how individuals adapt to information or experiences that are threatening to their self-concept. Claude Steele originally popularized self-affirmation theory in the late 1980s, and it remains a well-studied theory in social psychological research. Self-affirmation theory contends that if individuals reflect on values that are personally relevant to them, they are less likely to experience distress and react defensively when confronted with information that contradicts or threatens their sense of self. Self-affirmation theory proposes that individuals are driven to protect their self-integrity. According to self-affirmation theory, self-integrity is one’s concept of himself or herself as a good, moral person, who acts in ways that are in accord with cultural and social norms. Steele purported that the self is made up of different domains: roles, values, and belief systems. Roles include responsibilities a person has, such as being a parent, friend, student, or professional. Values are aspirations people live in accordance to, including things like living healthfully and treating others with respect. Belief systems include the ideologies to which a person ascribes, such as religious or political beliefs. Self-integrity can take many forms. For example, self-integrity can take the form of being independent, intelligent, a helpful member of a society, part of a family, and/or part of a group. Threats against a person's self-integrity are events or messages that imply an individual is not good or adequate in a personally relevant domain. Self-affirmation theory suggests that when individuals face threat to one of these domains, they are motivated to maintain a positive global image of himself or herself. Instead of having one self-concept (e.g., I am a good parent), self-affirmation theory posits that individuals flexibly define who they are using various roles (e.g., I am a good parent, child, and worker). Having a flexible sense of self allows individual to offset weaknesses in one domain, by highlighting the strengths in another domain. That is, if someone perceives threat to one domain, he or she can accommodate this threat by upholding a value in another domain. Self-affirmations can come from many sources. Having a flexible self-concept allows people to adapt in the face of threat.